The New York City Department of Health released the “It’s Never Just HIV” advertising campaign via YouTube on December 7, dividing AIDS activists on the effectiveness of its “scare tactic” tone. The ad was an effort to reach out to the younger, new social media-savvy demographic of HIV negative gay and bisexual men and encourage the use of condoms.
What do you think after watching the video? Is it too graphic or graphic enough?
Is it a step backward for HIV education, stigmatizing HIV-positive gay and bisexual men? Or does its graphic nature represent a stronger and more effective message of changing health behavior (using condoms)?
NYTimes: City’s Graphic Ad on the Dangers of H.I.V. Is Dividing Activists (January 3, 2011)
A public service message has been criticized as stigmatizing and sensationalistic, but others say its approach is needed to get younger people to take the disease seriously.
HuffPost: ‘It’s Never Just HIV’ Ad Campaign Oversimplifies the Issue (January 4, 2011)
AIDS activist Sean Straub discusses the problems with HIV prevention campaigns and the ensuing war of words among activists.
ABC News: Graphic HIV/AIDS Video Horrifies Gay Community (December 16, 2010)
New York City Health Department PSA Warns of Osteoporosis, Dementia and Anal Cancer